A protocol designed by Netscape to enable encrypted communications across the Internet. It provides privacy, authentication, and message integrity. SSL is often used in communications between browsers and servers. A URL that begins with “https” is a clue that an SSL connection will be used on the website. During an SSL connection, each side sends a Security Certificate to the other. Both sides then encrypt what they send, ensuring that only the intended recipient can decode it. SSL is required for E-Commerce. Example: Amazon.com with shopping cart and login.
A subdomain is a domain that is part of a larger domain. Makes a lot of sense, right? Sometimes when YourVirtualPresence.com is updating an old site, we need to put the new one live on the same domain, without disturbing the old site. In those cases, we create the new site on a subdomain like development.yourvirtualpresence.com. The “beta” in place of “www” is a different subdomain, just like could make a blog.yourvirtualpresence.com, or any number of other subdomains.
Photographs, graphics and text are the main content needed to develop and design an effective website. The first page of a website is known as the home page, and is often an overview of the website content. Each new web page within a website has its own URL and after each web page is created, the content is typically linked together using a navigation menu and hyperlinks.
A sitemap is a representation of the complete architecture of a website, usually in hierarchical fashion and based on the site’s navigation.
A search engine is a program that searches documents (i.e. web pages, which are HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.
The number of pixels in an image, given in a WxH format. Usually, the more pixels in an image, the longer it will take to load.
A CAPTCHA is a part of a web form that attempts to ensure that the person filling out the form is indeed a person, and not a computer. The goal of a CAPTCHA is to reduce the amount of spam received by forms.
A backlink is a link coming from another website to your own. The number and quality of backlinks that your site has can affect your search engine optimization efforts, as some search engines provide significant weight to the backlinks of a site.
Refers to the various channels of the social web (blogs, social networks, wikis, etc.) as they pertain to business-to-business interactions. B2B social media also refers to how prospects, customers and businesses use the social web to research, listen, communicate and engage with each other through the exchange of content.
Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content.
Also known as Pay-Per-Click (PPC) advertising; the process of paying a search engine to advertise a product or service.
The process of employing different tactics to improve a business’s ranking in organic or unpaid search results to ultimately increase conversions.